{"id":5886,"date":"2026-04-10T10:00:45","date_gmt":"2026-04-10T10:00:45","guid":{"rendered":"https:\/\/xantalllavina.com\/?p=5886"},"modified":"2026-04-10T10:00:45","modified_gmt":"2026-04-10T10:00:45","slug":"la-publicitat-en-la-generacio-dels-50-es-emocio-i-en-la-generacio-dels-20-es-el-que-diu-chatgpt","status":"publish","type":"post","link":"https:\/\/xantalllavina.com\/?p=5886","title":{"rendered":"La publicitat en la generaci\u00f3 dels 50 \u00e9s emoci\u00f3, i en la generaci\u00f3 dels 20 \u00e9s el que diu ChatGPT"},"content":{"rendered":"<p><span class=\"itemaudio_slashVertical__b_ZAS\">El \u00abRevoluci\u00f3 4.0\u00bb, presentat i dirigit per Xantal Llavina, arrenca amb Jordi Urbea, CEO d&#8217;Ogilvy a Espanya, i el seu fill Ibai, que analitzen l&#8217;evoluci\u00f3 de la publicitat i el m\u00e0rqueting i destaquen com la digitalitzaci\u00f3 i la IA transformen les empreses i la creativitat. El programa reflexiona tamb\u00e9 sobre la transformaci\u00f3 de les ciutats i el disseny urb\u00e0 centrat en les persones amb Arnau Pascual, professor de La Salle Campus Barcelona, coincidint amb l&#8217;any en qu\u00e8 Barcelona \u00e9s Capital Mundial de l&#8217;Arquitectura i es commemora l&#8217;Any Gaud\u00ed. Finalment, la secci\u00f3 \u00abRevolucionats\u00bb, amb Ricard Castellet i Jordi Pi, tanca l&#8217;edici\u00f3 i la seva valoraci\u00f3 sobre la IA i els mitjans digitals.<\/span><\/p>\n<p>&nbsp;<\/p>\n<a href=\"https:\/\/www.3cat.cat\/3cat\/la-publicitat-en-la-generacio-dels-50-es-emocio-i-en-la-generacio-dels-20-es-el-que-diu-chatgpt\/audio\/1275425\/\" target=\"_blank\"  class=\"qbutton \" style=\"\">veure m\u00e9s...<\/a>\n","protected":false},"excerpt":{"rendered":"<p>El \u00abRevoluci\u00f3 4.0\u00bb, presentat i dirigit per Xantal Llavina, arrenca amb Jordi Urbea, CEO d&#8217;Ogilvy a Espanya, i el seu fill Ibai, que analitzen l&#8217;evoluci\u00f3 de la publicitat i el m\u00e0rqueting i destaquen com la digitalitzaci\u00f3 i la IA transformen les empreses i la creativitat&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":5880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,26,42],"tags":[],"class_list":["post-5886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catalunyaradio","category-radio","category-revolucio"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/xantalllavina.com\/index.php?rest_route=\/wp\/v2\/posts\/5886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xantalllavina.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xantalllavina.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xantalllavina.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/xantalllavina.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5886"}],"version-history":[{"count":1,"href":"https:\/\/xantalllavina.com\/index.php?rest_route=\/wp\/v2\/posts\/5886\/revisions"}],"predecessor-version":[{"id":5888,"href":"https:\/\/xantalllavina.com\/index.php?rest_route=\/wp\/v2\/posts\/5886\/revisions\/5888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/xantalllavina.com\/index.php?rest_route=\/wp\/v2\/media\/5880"}],"wp:attachment":[{"href":"https:\/\/xantalllavina.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xantalllavina.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xantalllavina.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}